Tordjeman Labs

Overview

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For Tordjeman Labs, I was in charge of creating a custom animated logo that would serve as a dynamic visual signature for the brand. The goal was to design an animation that reflects both the technological expertise and the forward-thinking mindset of the company, while giving the logo a unique sense of rhythm and presence.

The creative direction focused on precision, fluidity, and impact—mirroring the innovation-driven spirit of the lab. Each movement within the animation was designed to echo the idea of progression, data flow, and digital intelligence, while maintaining a clean and minimalist aesthetic.

Starting from the original logo design, I built a motion identity that works across different media: from website headers to product intros and corporate videos. The animation was carefully timed to give the logo a smart, sharp entrance, followed by a subtle reveal that leaves a strong impression without overwhelming the viewer.

This project illustrates how motion design can elevate a brand’s visual identity, adding a layer of energy and professionalism that static design alone cannot convey. With Tordjeman Labs, the result is a logo that not only stands out visually but also communicates the brand’s values: precision, innovation, and clarity.

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