BF Media Lounge

As part of a collaborative process, I supported the visual development of BF Media Lounge by contributing graphic adaptations and visual refinements aligned with the brand’s mission: creativity, human connection, and cultural innovation.

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The final BF Media Lounge logo was conceptualized and designed by Anne-Cécile, founder and director of BF Media Lounge.
Obzo Studio contributed by transcribing and adapting her final logo design for use across various platforms (print, digital, and social media). The logo features a geometric, structured typeface and an abstract symbol that speaks to media connection and community.

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The mascot Boris was originally imagined and illustrated by Anne-Cécile and Instinto Studios.
We contributed by assisting in defining certain visual aspects (such as hair adaptation and color refinements) to align him with the overall brand tone: expressive, accessible, and engaging.
We then developed the range of mascot expressions to make it versatile and adapt it to the brand’s different situations.

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Anne-Cécile designed the final book cover and selected the typeface and layout to reflect her brand vision.
Our role involved adapting her design for production, providing technical layout support before the publisher took over the process.

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Obzo Studio fully designed and developed the BF Media Lounge website using Shopify, crafting a custom experience far beyond standard templates:
Integration of external applications and custom code to bring impactful, original layouts to life,
Creation of custom UI elements like buttons and blocks shaped around the Boris mascot and branded color schemes,
A strong focus on user experience, visual storytelling, and brand immersion.

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We also handled the automation and design of all email marketing campaigns:
Creation of custom-designed newsletter templates,
Integration of pop-ups and signup flows across the site,
Strategic setup of automated email sequences, ensuring both performance and a seamless visual identity across all communications.