BF Media Lounge

Overview

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As the lead graphic designer, I had the privilege of creating the 360° Branding of BF Media Lounge.
The goal was to design a strong, coherent, and distinctive visual universe that reflects the brand’s core values: creativity, human connection, and cultural innovation.

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Brand Values

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The brand’s key values:

Exchange – a space for meeting and collaboration

Emergence – a launchpad for innovative projects

Commitment – rooted in current cultural and social issues

The color palette blends vibrant tones with more subdued shades, striking a balance between energy and professionalism. The typography evokes both digital modernity and timeless elegance.

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Logo Design

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The BF Media Lounge logo is a visual synthesis of the brand’s DNA:

A custom, geometric, and structured typeface that conveys clarity and stability

An abstract graphic symbol representing both a meeting space and a media wave, emphasizing collaboration and the spread of ideas

After extensive research, Anne-Cécile, founder and director of BF Media Lounge, created the final version of the logo, which I then transcribed and adapted.

The logo was designed to be versatile and adaptable across multiple platforms, from print to digital and social media.

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Mascot Design – Boris

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I also collaborated on the design of the brand’s mascot, Boris, a key element of BF Media Lounge’s identity. I contributed to defining his look, visual personality, and emotional range, ensuring he could adapt to a variety of communication contexts (digital content, website, merch, etc.) while staying aligned with the brand tone: engaging, expressive, and accessible.

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‍Book Cover – Reboot Your Story

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For the cover of her book Reboot Your Story, Anne-Cécile chose the typeface and layout. I was then able to adapt the designs she had envisioned to bring them to life, before the publisher took over the rest of the process.

The cover reflects the visual identity of BF Media Lounge while expressing the book’s personal and empowering message. It was a key creative deliverable in translating the brand’s vision into editorial design.

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Website Design & Development - bfmedialounge.com

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I fully designed and developed the BF Media Lounge website using Shopify, crafting a custom experience far beyond standard templates:

Integration of external applications and custom code to bring impactful, original layouts to life

Creation of custom UI elements like buttons and blocks shaped around the Boris mascot and branded color schemes

A strong focus on user experience, visual storytelling, and brand immersion

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Email Campaigns & Automation

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I also handled the automation and design of all email marketing campaigns:

Creation of custom-designed newsletter templates

Integration of pop-ups and signup flows across the site

Strategic setup of automated email sequences, ensuring both performance and a seamless visual identity across all communications

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I am deeply grateful to Anne-Cécile for placing her trust in me on such a complete and ambitious project. This meaningful collaboration has been a major milestone in my career as a designer.