Alerte Hit

Alerte Hit is a dynamic French company specializing in the sale of Pokémon card boxes and related accessories. The concept was born from the vision of two marketing experts, graduates of London Polytechnic, who cleverly leveraged the power of social media—particularly YouTube—to engage and mobilize the passionate Pokémon card community. By combining strong branding with community-driven content, the project quickly positioned itself as both credible and exciting within a highly competitive collectible market.
Their strategic approach paid off spectacularly, with their main product selling out just two days after the website launch. This rapid success highlights the importance of pairing smart digital strategy with an engaging online presence capable of converting curiosity into action.

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I had the privilege of contributing to this success by designing and developing a dynamic and interactive website that elevates the user experience. Using Figma for the initial UI/UX design and Spline, a powerful online 3D design tool, I crafted an immersive site featuring multiple 3D interactive elements that respond smoothly to mouse movements. Among these, the company’s flagship product, along with iconic Pokémon-themed assets like a Pokéball and a Charizard card, were seamlessly integrated, offering users an engaging and playful browsing experience. Each interaction was designed to feel intuitive and responsive, encouraging exploration while reinforcing the brand’s energetic personality and gamer-inspired aesthetic.

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The site’s design balances modern aesthetics with usability—maintaining a clean, clear, and intuitive interface where the 3D models and illustrations take center stage without overwhelming the content. This combination of interactivity and simplicity ensures visitors remain focused on the products while enjoying a visually rich environment. Motion, depth, and perspective were carefully balanced to avoid visual overload, ensuring that interactivity enhances navigation rather than distracting from purchasing intent.

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Special attention was given to performance and responsiveness, allowing the 3D elements to remain fluid across devices while preserving fast loading times and a seamless user journey.

Overall, this project reflects a perfect blend of strategic marketing insight, innovative web design, and cutting-edge 3D technology, all aimed at enhancing brand visibility and user engagement within a highly competitive niche.