Valérie Moëllo - Therapist

Overview

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As the lead designer for the rebranding and website creation project for Valérie Moello, I managed the full overhaul of her visual identity and online presence. Her original logo, created several years ago, no longer reflected her evolving professional direction or her change of location. She wanted to modernize her image while preserving the core of her approach: human, engaged, and approachable.

We then worked on a new brand identity for her company which drives its values ​​and gives confidence to its new customers in Nice. I redesigned her logo, developed a contemporary color palette, and established a coherent artistic direction that remains true to her values and positioning.

Valérie Moëllo offers sophrology, hypnotherapy, card drawing and life coaching services through her eponymous company.
Initially based in Montauban where her business is a very popular one with individuals and businesses alike, she recently moved to Nice and she wants to find a clientele as committed as before.

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This new identity was then rolled out through a custom-built website designed to reflect the renewed energy and clarity of her communication. Beyond the design, I handled the complete development of the site, optimizing both user experience and navigation across all devices.

A key feature of this revamp was the integration of an online appointment booking system directly within the website. This functionality streamlines client interactions and enables her to manage her business more efficiently, offering a smooth, intuitive interface tailored to her needs.

Finally, I handled the complete SEO optimization of the site, which was analyzed and rated as 100% compliant by Google.

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